A funny thing has happened to SXSW, which I started to write about in last year’s SXSW wrap-up post: it has tipped. That is, it is no longer a little festival for the geeks of three respective industries, it’s a destination festival for an unheard-of combination of (startup) companies, corporations, and consumers (aka Spring Breakers). There’s…
glitz, glam, and the gym
