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Tag: regulating

FTC to Outline Blogger Rules

This is big news for the blogosphere: the Federal Trade Commission is looking into regulating bloggers. The proposed official guidelines are at: http://www.ftc.gov/os/2008/11/P034520endorsementguides.pdf. Basically, bloggers that don’t disclose they received freebies could become the target of an FTC investigation. Historically, it’s been up to bloggers themselves to outline their own ethics codes (in their heads)…