It’s officially Breast Cancer Awareness Month, which means pink products have taken over the interwebs and stores. When I donated blood, they even wrapped my arm in pink pre-wrap! It’s tough to know what products are just “pinkwashing” you and what products are actually benefitting breast cancer research, patients, or survivors. Of course, you could also argue that a small percentage is better than no percentage at all, and fully buy into the pink. Up to you.
Here’s what I like (will be updating all month):
Alternative Apparel partnered with Susan G. Komen for the Cure and all Urban Outfitters stores to introduce a “Pink Ribbon” collection, featuring the brand’s fabulously comfy tees, tanks, dresses, henleys, and hoodies in a “Pink Ribbon” color way. Alternative will continue to sell its Pink Ribbon Collection online at alternativeapparel.com through the remainder of 2011, donating 10% of the retail price to Komen with a guaranteed minimum of $25,000. As part of the philanthropic partnership, Urban Outfitters has also donated $60,000 to Susan G. Komen.
Body Rock sports bra is part of The Empower ’em Collection—each purchase enables them to donate a mastectomy bra to the American Cancer Society. This month, use code THINKPINK to get 25% off every pink item AND donate 10% to Susan G. Komen for the Cure.
The slightly confusing sort-of flash-sale-y but celeb-curated site Open Sky is donating $5 from every purchase through Sunday October 9th, which is pretty awesome. Patricia Vasquez chose these beautiful pink tourmaline earrings from French jewelry designer Camille Eddera. Eddera will donate 20% of proceeds to Cancer Charities of America while OpenSky will donate $5 to Cancer Schmancer.
Pink Shatter is the newest shade in the hot Shatter collection by OPI that will support Susan G. Komen for the Cure in raising awareness of breast cancer for the fifth year in a row. Each bottle of Pink Shatter has a special pink-ribbon tag and pink cap for the cause. OPI will also be making its annual donation of $25,000 to Komen for the Cure (couldn’t find a percentage from this particular bottle).
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