Warner Bros. Digital Distribution today announced the groundbreaking launch of the “App Editions” of feature films Inception and The Dark Knight. The free App Editions give consumers the first five minutes of a feature film and bonus content, the entire feature film can be purchased in-app.
“Warner Bros. is bringing more than 100 million Apple device owners a highly innovative new way to experience their favorite films,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “For many, watching a movie is a social activity and App Editions are the first mobile product to deliver this capability on a global scale … In 2011, Warner Bros. will release a full slate of App Editions including new release and catalog films.”
I loved Inception ($11.99 for the full length version) and The Dark Knight ($9.99), so those two are great starting films! It’s pretty crazy where technology is going these days …