Fashion in this town ups the ante with 2 events

For such a hipster place, it can be hard to find clothes to wear in Austin. How to achieve that laid-back but perfectly-put-together look we’re so famous for? And keep our sweat stains from showing at the same time? The cool kids can shop SoCo’s vintage stores, but some of us just don’t have time or talent for that–it’s like a full-time job. Enter two new fashion events in Austin, one BIG and far-off, and one smaller but very soon.

The deets on Austin’s first Fashion Week have been released by Launch787:

Austin Fashion Week is July 13-19. It will feature ~120 events. Participating boutiques and salons will host one Austin-based designer. It’s free to attend most of the events, but you can also buy a “Passport to Fashion” starting Thursday morning through the official Austin Fashion Week website. Passports are $20 and give you a 10% discount at all of the participating boutiques and salons.

Then, the Austin Fashion Awards will take place on Sunday, July 19 from 5:30-9pm inside Dell Hall at the Long Center. Featuring fashion from the UT Fashion Design School, Project Runway’s Kayne and others, there’s also live music from The Octopus Project, Alpha Rev, Mike Relm, The Soldier Thread and Ume. Tickets are $39.

Then then, the Austin Fashion Awards After Party is Sunday, July 19 from 9pm until Midnight. At the Sky Lounge at Ashton on Town Lake, DJ Mike Relm of opening for Moby fame will spin amongst drinks from Tito’s and Sweet Leaf along with food from 2nd Street District restaurants. An EXTREMELY limited number of tickets will be available through FashionWeekAustin.com.

Austin Fashion Awards public voting will begin Thursday morning also through FashionWeekAustin.com. You can vote for your favorite boutiques, salons, designers, models, photographers, hair stylists and makeup artists. You decide who the winners are!

So there’s that. But then there’s also an awesome Trunk Show-stravanganza (I don’t want to weigh them down with just the trunk show moniker) this Sunday at United States Art Authority (near Spiderhouse) from 4-8pm. Basically a big girly playground, the event features clothes from ethical/sustainable-fabric designer René Geneva and jewelry from Leigh Elena. Makeup by Myka plus free samples of Myka’s sugar scrubs, free bang trims and quicky up-dos by Waterstone, new nail wraps by Pink Salon (where I get my hair did by my fave stylist Johanna, who I LOVE), plus Jay B. Sauceda snapping photos. Rounded out by Innocent Chocolate, snacks, and free mimosas, the event is going to be total fun–oh, and it benefits the Geneva Foundation for Women and the Arts™. Natch.

MUST RSVP: info@thetrunkshowaustin.com