I am definitely a student of the internet–I love reading the latest research, trends, musings, etc on the web, social media, the future, the past, and all that goes along with the changing way people interact.
Scott Perry puts out the New Music Tipsheet, an incredible resource I started reading back in 2007 when this musically-challenged girl was named the editor of an Austin music magazine.
Along the way, Perry has produced more notable insights on the way BUSINESS works than many of his peers who proclaim to study business, whereas Perry is a music man.
Anyway, his latest post contains some gems. Click here to go to the full article. Here’s just a taste:
“Fans will still pay filet mignon prices for a filet mignon, but they ain’t gonna pay filet mignon prices for a hamburger.”
“NOTHING is a must-buy, must-see, must-do anymore — nothing. But if you take the time to cultivate a quality audience and provide quality goods at a reasonable price, YOU CAN MAKE MONEY and continue to make a decent living doing what you love.
The only way any band or brand is going to make it moving forward is by providing quality goods at a reasonable price. You offer VALUE, you offer CONVENIENCE, you offer QUALITY, you offer a PREMIUM PRODUCT, you offer STATUS, you offer COMMUNITY.”
“If you wanna make it in the music business, you gotta be freaking big, or you gotta be freaking small — but either way, you gotta be freaking GOOD. Audiences and outlets have zero room for mediocrity, which is why you see so few acts making it in 2010.”
I think this applies to any number of businesses trying to make it today. To my own blog, to EndlessBeauty.com, to the restaurants struggling to make it in Aspen, to the food trailers in Austin, to the garage gyms, to my brother’s band Achachay. You just gotta be GOOD.